Today marks a bold and exciting chapter for Ronald McDonald House Toronto — and for Ronald McDonald Houses around the world. We are thrilled to unveil our refreshed brand identity, complete with a modern logo, updated name, and a unifying global tagline: Family Stays.

While our look has evolved, our mission remains steadfast: to provide essential services that remove barriers, strengthen families, and support children’s healing when they need care most.

Why the Change Matters

Families do whatever it takes to stay close when a child is in hospital. That’s why our tagline, Family Stays, captures the heart of what we do. We surround families with comfort, care, and stability — helping them stay strong, so children can focus on getting better.

Leading the Way

Ronald McDonald House Toronto is proud to be an early adopter of this refreshed global brand, among the first markets in the world to bring this modernized identity to life. Through months of planning and collaboration, we’ve engaged our community, elevated awareness, and strengthened support for families in need.

What’s New Locally

As of October 15, our digital presence has been updated to reflect the refreshed brand. Staff email addresses, our website, and social channels are live under the new identity:
ronaldmcdonaldhousetoronto.ca
@ronaldmcdonaldhousetoronto across all platforms

Physical signage and other Chapter-specific updates are rolling out through 2026, ensuring a consistent experience for families, visitors, and supporters.

Celebrating Families and Community

This launch also coincides with the opening of our new Family Room at SickKids, Patient Support Centre, giving families more places to rest, recharge, and find strength — all without leaving their child’s side.

We invite you to watch our campaign video and celebrate with us.

A Future Full of Impact

For 43 years, Ronald McDonald House Toronto has made a tangible difference in the lives of families with sick and injured children. In 2024 alone, we served 4,331 families, provided 24,946 meals, and offered 27,069 nights of comfort and accommodation. With our refreshed brand, we’re poised to grow, deepen our programs, and continue supporting families when they need it most.

Thank you to our staff, volunteers, donors, and community partners for helping make today possible. Together, we ensure that Family Stays — and families never face their child’s journey alone.